Brand Builds
Creative Direction
Business Strategy
Acting
Film Collaboration
Cinematography
Nikki M Weiland-Tiffee
I'm an innovative and forward-thinking creative professional with a strong voice and vision. Closely collaborating with clients to reach their goals, or working alongside amazing people who value diverse experiences and ideas is something I cherish, fostering true teamwork, camaraderie and creativity, and successful outcomes.
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I excel in high-level brand building, management and expression, and business strategy. While I'm a director of creative, I'm also a graphic designer with years of experience in traditional, digital and experiential design. I believe in the power of positive disruption to build better solutions or enhance existing processes to reach goals. My strategic thinking is complemented by compassion, reliability, dedication, and a strong ethical foundation.
Creative Direction
For two decades I have worked in creative direction, brand management, and strategic brand expression. My experience spans print, digital, and experiential design, where I serve not only as a creative leader but also as a brand ambassador—ensuring that every touchpoint reflects the integrity, clarity, and purpose of the organization it represents. I specialize in guiding concepts from early ideation through full realization, aligning design, messaging, and audience experience into cohesive and effective outcomes.
Photography
My photography practice spans from portraiture to landscapes and still life, with a focus on capturing the distinct character of each subject. In portraits, I aim to reveal the individuality and presence of the person and in landscapes and object studies, I emphasize composition, texture, and atmosphere.
Writing
My writing includes playful storytelling and deep analysis, allowing me to move fluidly between creative and critical forms. I enjoy developing imaginative stories and memorable characters for children’s books, bringing warmth, curiosity, and narrative clarity to each piece. I engage in creative writing that explores tone, voice, and structure, as well as critical writing that emphasizes thoughtful analysis, precision, and clear articulation of ideas.
Services
Brand Builds & Brand Strategy
I work closely alongside clients to understand their vision and objectives. Each solution is thoughtfully developed to be unique to their marketplace and aligned with their specific goals. See my curated collection here. Building brands with me entails creation of a business name if needed, logo, website, peripheral materials, social media strategy and implementation, strategies around marketing and brand guidelines. I also design interior spaces to match a new brand.
Graphic Design & Illustration
I have extensive experience in book and publication design, infographic design, PowerPoint presentations and storytelling, logo design, web design and so much more, with a strong foundation in typography and color theory. Each project is unique and special both to me and my clients. I also create custom illustrations in digital and traditional mediums and across a wide range of subjects and styles. I ensure each element aligns seamlessly with the overall visual and communication goals.
Film
I write screenplays for both short and feature films, with a strong focus on cinematography, actor collaboration, and nuanced character development. I have been the lead in multiple short and feature-length productions, and have been a part of all phases of production, from concept through execution.
I am a proponent of independent filmmaking and support low- and micro-budget but big heart productions.
Photography & Videopgraphy
If you need headshots for a new role or opportunity, I can capture you at your best with a polished, professional approach. I also create landscape and subject photography tailored to each client’s goals, ensuring the final images align with their intended use and vision. My typical client work with photography mainly resides in portraiture and capturing events in a clear and thoughtful manner.